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CAROLINA BAFFIGO

Architect. Engineer. Builder.
Bringing purpose, performance, and profit together to build what lasts.

Choose your path to explore how I can help you grow.

Sales enablement for building product companies.

Who this is for: For sales teams, aspiring sales leaders in the built environment.

Profit-first innovation in building products.

Who this is for: For building product leaders stuck in legacy systems, needing fast profitability

About Carolina

After nearly thirty years of building: first as an engineer designing systems, then as a leader developing teams, and now as someone exploring how structure and consciousness meet, I have learned that anything built to last begins and ends with honest conversation.

Through Project Fluent™ and Profit Arc™, I’m focused on bringing consciousness and profit together to give back to the industry that has given me so much, to help people work smarter, and to bring more meaning and purpose to the way we build and do business.

If something in my story or approach resonates, I’d love to connect. We can share ideas, compare notes, or simply listen for what’s emerging.
You are welcome to schedule a time to chat by Zoom or phone, whichever feels easier. Sometimes one genuine conversation is all it takes to start building what’s next.

Learn more about me by clicking here. Or read my recent articles below.

Featured Articles

Discover my latest insights and perspectives